Overview
- The official outfitter showcased athlete kits for the Milan-Cortina Olympics and Paralympics featuring new adaptive footwear, seated-fit styles, abrasion-resistant fabrics, braille details and magnetic zippers.
- Visuals emphasize deep reds and maroons with glacier-inspired greens, including an oversized maple leaf vest that converts into a scarf or pillow.
- Most items are available online Nov. 18 and in select stores in Canada and Milan on Nov. 19, while the signature maroon vest goes on sale in January 2026.
- Technical updates include a fully waterproof boot designed for easier on-off use and layering systems tested in a cold chamber, plus materials such as Primaloft insulation, merino and an alpaca-blend sweater.
- Lululemon says 10% of sales from designated cheer gear will support the Canadian Olympic Foundation and the Paralympic Foundation of Canada.