Overview

• Lululemon’s lawsuit, filed June 27 in California state court, targets Kirkland and partner-branded apparel from Danskin, Jockey and Spyder that resemble its Scuba hoodies, Define jackets and ABC pants.
• The complaint argues that the knockoffs exploit Lululemon’s reputation by creating confusingly similar designs that infringe on its trade dress and patents.
• Lululemon is requesting a jury trial to secure an order for Costco to cease manufacturing, importing, marketing and selling the alleged infringing products.
• Costco has not filed a response to the lawsuit and declined to comment on Lululemon’s allegations.
• The dispute highlights growing friction over private-label competition as consumers increasingly turn to affordable 'dupes' for premium athletic wear.