Overview

• The lawsuit filed June 27 in the Central District of California alleges Costco’s Kirkland brand and vendors including Danskin, Jockey and Spyder infringed Lululemon’s trade dress and design patents.
• Lululemon identifies six specific knockoff items, from $8–$22 hoodies and jackets to $10 performance pants, that closely mirror its $98–$128 Scuba, Define and ABC products.
• The complaint argues the look-alikes have led some customers to mistake them for authentic Lululemon apparel, eroding the brand’s reputation and premium pricing model.
• Lululemon is seeking a permanent injunction to halt manufacturing, importing, marketing and sales of the accused dupes, along with removal of related advertising materials and unspecified monetary damages.
• Costco has not yet filed a formal response to the suit, which also requests a jury trial to resolve claims of unfair competition, patent infringement and trademark violations.