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Lululemon Shares Sink 20% After Earnings Guidance Cut

It cut its full-year profit forecast on fears that tariffs will erode margins with U.S. shoppers pulling back.

A Lululemon store in Miami Beach, Florida.
A woman shops inside a Lululemon outlet retail store at Bicester Village in Oxfordshire, Britain, August 21, 2024. REUTERS/Hollie Adams/File Photo
Image
People walk by the Lululemon store on Robson and Burrard in downtown Vancouver on April 1, 2025.

Overview

  • First-quarter revenue rose 7% to $2.37 billion and earnings per share topped estimates at $2.60 despite a 2% drop in comparable sales in the Americas.
  • The company lowered its full-year earnings per share forecast to $14.58–$14.78 while maintaining revenue guidance of $11.15 billion–$11.30 billion.
  • Management projected second-quarter revenue of $2.54 billion–$2.56 billion and earnings per share of $2.85–$2.90, both below Wall Street expectations.
  • Executives warned that proposed tariffs on imports from Vietnam, Cambodia and Sri Lanka will squeeze profit margins and said they will impose modest price increases on a small portion of products.
  • Shares plunged roughly 20% in premarket trading Friday as investors reacted to the reduced profit outlook and tariff headwinds.