Lululemon Pulls Controversial Leggings After Customer Backlash
The $98 Breezethrough leggings faced criticism for an unflattering design, leading to their removal from stores and online.
- Customers complained the leggings gave them a 'long butt' due to a V-shaped back seam.
- The product received mixed reviews, with many criticizing the waistband, sizing, and seam placement.
- Lululemon's stock price dropped significantly following the negative feedback and product removal.
- The company has a history of controversies, including past comments from its founder and ex-CEO.
- Lululemon aims to recover by focusing on international growth and addressing previous missteps.