Lululemon Partners with NHL and Fanatics for New Fan Apparel Line

The collaboration aims to elevate NHL fan fashion with a collection launching this month, featuring popular Lululemon items adorned with team logos.

Lululemon's new NHL apparel line is set to launch on October 29, initially featuring 11 teams and expanding to all 32 teams next season.
The collection includes popular Lululemon items like the Scuba Hoodie and Align Pant, all embellished with NHL team logos.
Connor Bedard, a Chicago Blackhawks player and NHL's rookie of the year, is the first NHL ambassador for Lululemon and features prominently in the campaign.
The apparel will be available through Fanatics' distribution channels, including Lids stores, the NHL Shop NYC, and online platforms.
The partnership highlights a growing interest in women's sports apparel, with marketing campaigns also focusing on female fans and athletes.