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Lululemon Lowers Outlook Amid Weak U.S. Sales and Product Missteps

The athleisure giant faces challenges with declining women's sales and a fumbled product launch, despite strong international performance.

  • Lululemon's U.S. revenue growth stalled, with comparable sales down 3% in Q2.
  • International revenue surged by 29%, though slightly down from the previous quarter.
  • The Breezethrough leggings launch failed due to fit issues, leading to withdrawal from the market.
  • Women's product offerings lacked newness, impacting conversion rates and sales.
  • Despite setbacks, Lululemon's net income rose 15% in Q2, supported by strong men's and international sales.
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