Lululemon Founder Criticizes Company's Diversity and Inclusion Efforts

Despite Criticisms, Lululemon Sees Revenue Growth and Continues Commitment to Inclusivity

Lululemon founder Chip Wilson criticizes the company's current leadership for its focus on diversity and inclusion, arguing that it's causing the brand to lose its identity.
Wilson, who is no longer involved in the company but remains its largest shareholder, also criticizes Lululemon's expansion into men's clothing and its advertising campaigns.
Lululemon responds to Wilson's comments by distancing itself from him and reiterating its commitment to diversity and inclusion.
Despite Wilson's criticisms, Lululemon has seen significant revenue growth since expanding its size range in 2020.
Marketing experts argue that Wilson's views on inclusivity are outdated and that good marketing makes the customer the hero, not the product.