Lululemon Forecasts Weaker Fourth Quarter Despite Strong Q3

Shares Fall as Retailer Maintains Full-Price Selling Amid Cautious Consumer Market

Lululemon Athletica Inc. forecasts a weaker fourth-quarter revenue and profit due to lower demand, despite a strong third quarter.
The company's shares fell by 2% following the announcement, reflecting investor concerns.
Lululemon's cautious outlook mirrors sentiments from other U.S. retailers who are also expecting a choppy start to the holiday quarter.
The company has maintained full-price selling to drive revenues, despite a more cautious consumer market.
Lululemon plans to launch men's footwear in the first quarter of 2024, marking a significant moment for the company.