Overview

• All 32 NHL teams will be covered after last season’s 11-team pilot, marking a full-league expansion for the upcoming season.
• Fanatics reports the initial drop ranked among the NHL’s top-five selling brands, with launch-day sales at 80% of league-wide e-commerce purchases and women’s items nearly half of orders.
• The expanded collection adds more than 20 new men’s and women’s apparel styles plus accessories such as bags, bottles and hats.
• The full line will be sold on Fanatics and the NHL’s online shop, across all 32 clubs and Lids-operated stores, with a limited selection on Lululemon.com.
• The 2025 campaign spotlights Paul “Biz” Bissonnette, Megan Eugenio and Zac Bell, and a specific public release date has not been announced.