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Lululemon Expands Into Men's Footwear with Beyondfeel and Cityverse Lines

The Canadian athletic apparel brand launches its first men's footwear collection, aiming to complement its successful women's line and enhance its head-to-toe running gear offerings.

Overview

  • Lululemon introduces the Beyondfeel performance running shoe and Cityverse casual sneaker, marking its entry into men's footwear.
  • The Beyondfeel model is designed with unique biomechanical considerations for men, featuring differences in outsole stiffness, support, and heel-to-toe drop compared to women's versions.
  • Cityverse sneakers cater to the lifestyle segment, emphasizing comfort and versatility to match Lululemon's popular ABC Pants.
  • The launch is part of Lululemon's strategy to double its men's business and grow revenue to $12.5 billion by 2026, despite the crowded athletic apparel market.
  • Lululemon's expansion into men's footwear is seen as a long-term growth opportunity, with the brand already planning future innovations and models.