Overview

• Lululemon has released the Align No Line leggings, priced at $108, featuring a seamless front and available in multiple colors.
• The leggings are made with the brand's signature Nulu fabric, offering a buttery-soft feel, sweat-wicking technology, and flattering compression.
• The design update responds to years of customer complaints about the original Align leggings' front seam being unflattering and uncomfortable.
• Initial sales have been strong, with positive reviews highlighting the improved fit and comfort, and rapid sell-outs reported online and in stores.
• Grammy-nominated singer Kelsea Ballerini has been announced as the campaign’s celebrity ambassador, reinforcing the product's high-profile launch.