Overview
- The MLB x lululemon collection launched on Friday and is available on Fanatics’ sites, including MLBShop.com, with select pieces in stadium retail stores.
- The assortment blends lululemon icons like the Scuba hoodie, Define jacket and Align pants with team logos across men's and women's lines.
- Coverage reports the drop includes a large assortment — outlets cite roughly 400 pieces — though exact counts vary by source.
- The launch is backed by a campaign starring 2026 All-Star Ben Rice, and the brand is offering expert-led studio sessions in cities such as Boston, Chicago, Los Angeles, New York and Philadelphia.
- The deal follows lululemon's recent NFL and NHL licensing moves and uses Fanatics' scale to push deeper into team-licensed apparel and grow its reach with fans, especially in women's merchandise.