Overview
- The collection went live Oct. 28 with team-branded assortments for every franchise, available online at Fanatics and NFLShop and in person at team retail locations and stadium stores.
- The launch campaign, titled “Welcome to the Fam Club,” features NFL legends Joe Montana, Nick Foles, Ryan Clark and Emmanuel Acho alongside their families.
- Assortments rework core lululemon pieces into fanwear, including Steady State hoodies and joggers for men plus Define, Scuba and Align favorites for women, along with accessories.
- Listed prices highlighted in coverage include $168 for Steady State hoodies, $128 for Scuba half-zips or joggers, $108 for Align pants and $48 for the Everywhere Belt Bag.
- Some outlets observed initial availability appearing first on Fanatics, though official launch materials and team shops, such as the Patriots ProShop, indicate a multichannel release.