Overview
- Items went live Oct. 28 on Fanatics and NFLShop, with product also reaching team retail locations and stadium pro shops.
- Men’s and women’s offerings rework core lululemon franchises such as Steady State, Define, Scuba and Align with official team marks.
- The launch includes the “Welcome to the Fam Club” campaign featuring NFL legends Joe Montana, Nick Foles, Ryan Clark and Emmanuel Acho with their families.
- Pricing reflects a premium positioning, with examples ranging from about $48 for the Everywhere Belt Bag to roughly $128–$168 for hoodies and sweatshirts.
- Early coverage noted listings first appeared on Fanatics before broader site updates, though the collection is designated for distribution across all stated channels.