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Lululemon Cuts 150 Corporate Jobs as Tariffs Pinch Margins

The company plans modest price increases to protect margins from new U.S. tariffs

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Shoppers enter Lululemon Athletica's flagship store on Robson Street during it's grand opening in downtown Vancouver, B.C., on Thursday Aug. 21, 2014. THE CANADIAN PRESS/Darryl Dyck
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A Lululemon store is shown at the CF Toronto Eaton Centre shopping mall on Dec. 13, 2021. The Vancouver-based apparel company is cutting about 150 corporate jobs as part of changes to its organizational structure.

Overview

  • Lululemon is eliminating about 150 corporate positions to streamline its organizational structure and enhance operational agility
  • New U.S. import duties on apparel have squeezed profit margins and complicated the company’s efforts to diversify its manufacturing base
  • The retailer lowered its full-year diluted earnings-per-share outlook to $14.58–$14.78 from $14.95–$15.15 amid rising cost pressures
  • Modest price hikes on select products will shift some of the additional tariff costs onto consumers
  • Robust demand in international markets, especially China, is helping offset softer U.S. store traffic