Overview
- Lula finished behind Flávio Bolsonaro in the first round on Oct. 4, with initial tallies showing about 47.04% for Flávio and 45.15% for Lula as the vote count reached 99.9%.
- The election moves to a runoff on October 25, forcing a compressed three-week campaign where rapid coalition-building and turnout drives will be decisive.
- Lula acknowledged the continuation as a 'prorrogação' and said he will run a direct, one-on-one campaign that highlights his administrative record and social policies while raising questions about Bolsonaro family controversies.
- His campaign has convened allied Senate and state-level candidates and plans to enlarge its coordination core by bringing in defeated allies to prevent defections, secure centrist neutrality, and organize targeted voter outreach.
- Tactical levers the campaign intends to use include mobilizing abstentionist voters, emphasizing imminent social measures such as Bolsa Família payments and the PEC on the 6x1 work schedule, and staging events for specific groups to boost turnout.