Overview
- Target Darts confirmed a new long-term, multi‑million‑pound partnership with the 18-year-old, with the Press Association reporting a 10‑year value of about £20m that the company has not itemized.
- Reports say the agreement includes potential performance bonuses and a share of sales from Littler‑branded products and equipment.
- The deal comes less than a week after Littler defended his PDC World Championship with a 7-1 win over Gian van Veen, earning the sport’s first £1m winner’s prize.
- Multiple outlets report he has bought a five‑bedroom house near Warrington understood to be for his parents, shortly after receiving his winnings.
- Littler’s ties with Target date to age 12, his merchandise has been a bestseller, and he recently bought Apple AirPods for all Target staff as he readies for World Series events in Bahrain and Saudi Arabia.