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Luke Bateman’s TikTok-Fueled Two-Book Deal Raises Questions on Publishing Privilege

TikTok creators question how the former NRL star secured a major contract without having completed a manuscript

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Overview

  • Since launching his TikTok in April, Bateman has amassed over 178,000 followers by discussing fantasy and 'romantasy' novels.
  • Atria publisher Anthea Bariamis reviewed nearly 10,000 words of Bateman’s writing sample, detailed chapter outline and series synopsis before offering the two-book contract.
  • The former Canberra Raiders player has no prior manuscript and his debut fantasy novel is scheduled for release in early 2027.
  • Critics on TikTok argue his white, male and 'pretty' privilege helped him land a deal over marginalised authors with established work.
  • Defenders accuse detractors of racial and gender bias and point to fewer than 1% of Australian publishing staff being First Nations, 8.5% Asian and just over 5% living with a disability.