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6h ago

Luka Dončić Leads Overwatch 2 Season 18 Crossover, With Rewards Live and Lakers’ EuroBasket Support

The tie-up leans on his verified Top 500 Overwatch resume, delivering custom Stadium builds and global billboards that bridge his Dallas persona with his Los Angeles profile.

08/26/25
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LeBron James #23 of the Los Angeles Lakers walks on the court during a break in the third quarter of a preseason game against the Golden State Warriors at T-Mobile Arena at T-Mobile Arena on October 15, 2024 in Las Vegas, Nevada.

Overview

  • Blizzard’s Season 18 campaign is live with Luka-themed content, including a golden basketball weapon charm, a Sharpshooter 77 player title, a 77 loot box giveaway, and unlockable rewards starting August 26.
  • Custom Stadium hero builds inspired by Dončić are available, featuring variants such as “Fadeaway Fan” Cassidy, “Luka Dunkcic” Lúcio, and “Hooper Trooper” Zarya.
  • The campaign uses cowboy imagery and the slogan “Cowboys never die,” nodding to his Dallas legacy even as he enters his first full Lakers season.
  • Billboards promoting the collaboration have been deployed in Dallas, Los Angeles, and Poland, aligning with Dončić’s EuroBasket presence in Katowice.
  • Los Angeles Lakers GM Rob Pelinka said there are “zero problems” with Dončić playing for Slovenia and noted assistant Greg St. Jean has joined the national team staff to support him.