Luka Dončić Launches Foundation to Promote Joyful Youth Basketball

The NBA star's initiative aims to combat high dropout rates in youth sports and foster positive environments for young athletes worldwide.

The Luka Dončić Foundation officially launches on Saturday, World Basketball Day, with a focus on making youth sports more enjoyable and accessible globally.
A foundation-commissioned study highlights that 70% of children quit sports by age 13, citing pressures that diminish joy, creativity, and exploration in games.
The foundation introduces the 'Total Hoops Approach,' emphasizing development, fun, and long-term growth over competition and short-term success.
Dončić has pledged over $2.5 million to the foundation and partnered with organizations such as FIBA, the NBA, and Jordan Brand to implement pilot programs worldwide.
A leadership council featuring basketball legends and current stars, including Dirk Nowitzki, Stephen Curry, and Pau Gasol, will guide the foundation's efforts.