Overview

• Season 18 goes live today, August 26, featuring Luka-themed cosmetics, in-game challenges, and playable custom Stadium builds.
• Blizzard announced the collaboration on August 25 with Dončić positioned as the face of the Stadium event under the tagline “Cowboys never die.”
• Promotional art pairs Dončić with Cassidy’s cowboy motif, and a billboard featuring the campaign was reported in Poland during EuroBasket.
• The update advances Stadium mode—which uses upgradeable hero builds and a third-person view—and arrives alongside broader content, including new hero Wuyang.
• Dončić’s Top 500 Overwatch 2 standing and past ranked appearances with streamers underpin an athlete–gaming crossover that has drawn highly engaged, mixed reactions online.