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4w ago

Luka Doncic Leads Lakers Into Playoffs as Top NBA Jersey Seller

The 26-year-old star has become the face of the Lakers' title hopes and a global NBA icon, with leadership and commercial success reshaping the franchise.

Image
Feb 10, 2025; Dallas, Texas, USA; Dallas Mavericks general manager Nico Harrison walks off the court before the game between the Dallas and the Sacramento Kings at the American Airlines Center. Mandatory Credit: Jerome Miron-Imagn Images/File photo
Feb 10, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) jerseys are draped on every seat at Crypto.com Arena for the game against the Utah Jazz. Mandatory Credit: Jayne Kamin-Oncea-Imagn Images/File photo

Overview

  • Luka Doncic's No. 77 Lakers jersey topped NBA sales for the 2024-25 season, the first time in over a decade that LeBron James or Stephen Curry did not hold the top spot.
  • Since his February trade, Doncic has transformed the Lakers into serious championship contenders, securing the third seed in the Western Conference playoffs.
  • Doncic's leadership role has grown within the Lakers' locker room, with team dynamics shifting as he takes on primary responsibilities over LeBron James.
  • The Slovenian star has redefined the Lakers' global appeal, driving a surge in merchandise sales and contributing to a projected $1.29 billion basketball merchandise market revenue this year.
  • Contract extension discussions loom, with potential deals that could reshape Doncic's financial future and solidify his place in the Lakers' long-term plans.