Luka Doncic Leads Lakers Into Playoffs as Top NBA Jersey Seller

The 26-year-old star has become the face of the Lakers' title hopes and a global NBA icon, with leadership and commercial success reshaping the franchise.

Luka Doncic's No. 77 Lakers jersey topped NBA sales for the 2024-25 season, the first time in over a decade that LeBron James or Stephen Curry did not hold the top spot.
Since his February trade, Doncic has transformed the Lakers into serious championship contenders, securing the third seed in the Western Conference playoffs.
Doncic's leadership role has grown within the Lakers' locker room, with team dynamics shifting as he takes on primary responsibilities over LeBron James.
The Slovenian star has redefined the Lakers' global appeal, driving a surge in merchandise sales and contributing to a projected $1.29 billion basketball merchandise market revenue this year.
Contract extension discussions loom, with potential deals that could reshape Doncic's financial future and solidify his place in the Lakers' long-term plans.