Overview
- Luis Miguel published the centennial commercial on his official social accounts on Thursday, August 6, posting a roughly 1 minute 43 second spot in which he narrates a tribute to Mexico.
- Entertainment reports say the ad was filmed in Mexico City in late June and early July, with Ventaneando reporting he arrived by helicopter, stayed at the Ritz‑Carlton and was accompanied by Paloma Cuevas and his brother Alejandro Basteri.
- The campaign, titled “Un siglo de momentos compartidos,” leans on nostalgia and everyday Mexican scenes to revive the singer’s 1991 association with Coca‑Cola and to position the brand as part of shared family and community moments.
- Social media users questioned whether recent images of Luis Miguel were generated with artificial intelligence, prompting public defenses of the shoot’s authenticity from journalist Martha Figueroa and official campaign spokespeople while raising broader calls for transparency in advertising.
- Multiple outlets reported the commercial eased immediate public concern about recent health rumors, but Luis Miguel has not issued any official statement confirming or denying prior hospitalization reports.