Overview
- Lufthansa presented the new Hugo Boss-designed collection at an employee showcase in Frankfurt’s Hangar One alongside historic aircraft.
- The range includes more than 40 pieces, with distribution to about 33,000 staff starting in the fourth quarter through the company clothing budget.
- Crew get practical updates such as two trouser fits for all genders, higher-rise options for women, women’s shoulder epaulettes, and a pilot shirt with a concealed placket.
- A 1970s-style cape returns for female staff in dark blue, and Lufthansa says it will be available shortly ahead of the broader rollout.
- Before the launch, 150 employees tested the garments and submitted thousands of comments, reinforcing the CEO’s view of the uniform as the brand’s business card.