Overview

• Lufthansa will discontinue duty-free retail on all long-haul flights across its core network by September 2025, retaining its online catalogue and airport Worldshop.
• The decision follows a decline in passenger demand and rising procurement costs, rendering onboard sales unprofitable.
• Project Fox, Lufthansa's new service initiative, is being trialed in Economy Class and will expand to higher classes in the coming months.
• An AI-based 'Tray Tracker' is being introduced to optimize meal portions and offerings by analyzing consumption patterns and other factors.
• Competitors like Tuifly and Condor will maintain onboard retail, citing strong demand on vacation routes as a key revenue driver.