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Lufthansa Launches Project FOX to Revamp Long-Haul Service by Spring 2026

Lufthansa is committing over €70 million to a 2025 test program to refine a soft-product overhaul across all cabins.

Overview

  • The Future Onboard Experience will refresh service processes in Economy, Premium Economy, Business and First, including aircraft without the new Allegris cabins.
  • The program centers on individuality, comfort and signature moments, with flexible second-meal timing in Business Class and three meal choices in Economy and Premium Economy.
  • Upgrades include higher-quality amenity items, improved textiles and entirely new tableware across all four cabins, plus First Class rose and caviar service and the Avionic signature drink.
  • Limited trials are planned on select U.S. routes in 2025 after development that involved roughly 180 employees and about 2,000 customers.
  • The broader rollout targets Lufthansa’s 100th anniversary in 2026, and industry commentators say the impact will hinge on execution rather than the early, incremental details shared so far.