Overview
- The group will keep the iconic crane as its mark, now used without the surrounding circle.
- A new font and a six-tone color palette will roll out across digital and physical touchpoints.
- Airlines such as Lufthansa, SWISS, Austrian and Brussels Airlines retain their own brands with a standardized “Member of Lufthansa Group” endorsement on aircraft and other materials.
- Branding elements are already live on digital boarding passes, websites and 160 aircraft, with lounge entrances worldwide adopting the look in 2026 after early displays in Rome, Milan and Brussels.
- The rollout begins immediately with broader implementation in 2026, aligning with the Group’s integration strategy to centralize services and management.