Overview
- The new ad features a live, sunglasses-wearing goat that delivers comedic raps as Ludacris hosts a Super Bowl watch party.
- Chingy, Shawnna, I-20, and DJ Infamous make cameo appearances that nod to Ludacris' early-2000s collaborations.
- Music cues include Ludacris’ “Number One Spot,” with visuals such as a fridge stocked with Frank’s and a spread of game-day foods.
- Ludacris describes the campaign as focused on bringing people together and says he has long used Frank’s on eggs and chicken.
- McCormick CMO Tabata Gomez calls Frank’s RedHot a flavor anthem that brings people together and urges fans to “Eat The GOAT,” while Ludacris plans to cater Super Bowl Sunday from his Chicken and Beer locations.