Overview

• Luckin Coffee opened its first two U.S. locations on June 30 at 755 Broadway in Greenwich Village and 800 6th Ave in Chelsea.
• Both Manhattan stores adopt a cashless, app-based ordering system with small takeout-focused footprints, mirroring its efficient, low-price format in China.
• The company promoted its New York debut through social media–driven discounts and giveaways, including free tote bags for early customers.
• The U.S. launch pits Luckin against Starbucks, which operates more than 17,000 American outlets, as the Chinese chain tests whether its model can thrive in a mature market.
• After admitting to earnings fraud in 2020 and facing a $180 million SEC fine, Luckin rebounded and grew its China network to over 22,000 stores, overtaking Starbucks before its U.S. debut.