Overview

• Lucid has appointed Timothée Chalamet as its first global brand ambassador under a multi-year partnership.
• Chalamet will headline a global marketing push set to roll out in early autumn for the company’s upcoming Gravity SUV.
• His endorsement builds on an early affinity after he drove a Lucid Air in 2023.
• Interim CEO Marc Winterhoff and SVP of Marketing Akerho Oghoghomeh have prioritized the partnership to broaden brand awareness and cultural relevance in the crowded EV sector.
• Concurrent expansions include Tesla Supercharger compatibility on Air models, hands-free driving via the DreamDrive Pro ADAS suite and a six-year, 20,000-unit robotaxi program with Nuro and Uber, even as its shares slide into the Russell 2000 index.