Overview

• Lucid signed a multi-year agreement naming actor Timothée Chalamet as its first global brand ambassador.
• Chalamet will make his debut in a global campaign for the Gravity SUV set to launch this autumn.
• Senior vice president of marketing Akerho Oghoghomeh said the partnership will broaden Lucid’s brand awareness and cultural relevance.
• The announcement coincided with Lucid’s reclassification from the Russell 1000 to the Russell 2000 Index and an 8% drop in its share price to $2.56.
• Lucid is scheduled to report first-half 2025 delivery figures on August 5 as it continues efforts to scale vehicle sales.