Lucid Motors Announces Major Price Cuts Across EV Lineup
In a bid to stimulate demand, Lucid Motors slashes prices on its electric vehicles, offering additional incentives like charging credits and free maintenance.
- Lucid Motors reduces prices for its electric vehicles for the third time in seven months, with the base Air Pure model now starting at $71,400.
- The company offers up to $1,000 for customers to purchase charging equipment and includes free scheduled maintenance for two years or up to 24,000 miles.
- Lucid's price cuts aim to address barriers to EV ownership amid a broader slowdown in EV sales and intense competition in the luxury EV market.
- Despite the price reductions, Lucid's vehicles remain significantly more expensive than the average EV, with the Air Pure model still over $20,000 above the average sale price.
- Lucid's struggles include producing only 8,428 vehicles in 2023, of which only 6,001 were delivered to customers, and laying off 18 percent of its workforce.