Lucid Motors Aims to Transform EV Market with Tech Licensing and Mass Production

CEO Peter Rawlinson envisions a future where Lucid's technology powers other automakers while expanding its own EV lineup.

Lucid's CEO Peter Rawlinson plans for an 80-20 business model, with 80% focused on licensing its EV technology and 20% on manufacturing cars.
The company has begun delivering its Gravity electric SUV, boasting a 450-mile range and advanced battery efficiency.
Lucid aims to compete directly with Tesla by launching a midsize EV platform starting at $50,000, expected to debut in late 2026.
Licensing deals, such as with Aston Martin, have positioned Lucid as a potential supplier of advanced EV components for other automakers.
Rawlinson envisions producing one million vehicles annually by the early 2030s, supported by both car sales and technology partnerships.