Overview

• Lucid announced a marketing partnership with New York Knicks guards Jalen Brunson and Josh Hart to front new brand content.
• The campaign launches around the Knicks’ Oct. 22 home opener with out-of-home placements across the city and coordinated posts on Instagram, X, and YouTube.
• The move extends Lucid’s “Driven” initiative introduced in August with global ambassador Timothée Chalamet.
• As Lucid promotes Gravity, the company has begun Canadian deliveries of the three-row SUV, which offers over 720 km of range and access to Tesla’s Supercharger network.
• Lucid lists brand building as a near-term priority and is targeting 18,000–20,000 vehicles in 2025 production, while Benzinga reports progress on an Uber–Nuro robotaxi plan that contemplates about 20,000 vehicles across major U.S. markets.