Lucas Pinheiro Braathen Makes Comeback in Alpine Ski World Cup

The former slalom champion returns to competition representing Brazil after a dispute with the Norwegian skiing federation.

Lucas Pinheiro Braathen, 24, is returning to alpine skiing one year after retiring due to a conflict over marketing rights with the Norwegian federation.
Braathen, now competing for Brazil, aims to inspire young people and bring more entertainment to the sport.
His comeback will debut at the men's giant slalom on the Rettenbach glacier in Sölden this Sunday.
Braathen's presentation of his new 'Team Pinheiro' was held at a location known from the James Bond film 'Spectre'.
He aspires to be a role model for 200 million Brazilians, drawing inspiration from figures like Dennis Rodman and Steve Jobs.