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LSU Star Flau'jae Johnson Signs Equity Deal with Unrivaled Basketball League

The 21-year-old athlete and rapper joins the new player-owned 3-on-3 league, which aims to elevate women's basketball with equity stakes and record salaries.

  • Flau'jae Johnson, a standout junior at LSU and 2023 NCAA champion, has signed an NIL deal with Unrivaled, a new 3-on-3 women's basketball league set to debut in January 2025.
  • The deal grants Johnson an equity stake in the league, aligning with Unrivaled's mission to provide players with ownership opportunities and the highest average salaries in women's sports history.
  • Johnson will collaborate with Unrivaled on promotional content while continuing her college career, but NCAA rules prevent her from playing in the league until she turns professional.
  • Unrivaled, co-founded by WNBA stars Breanna Stewart and Napheesa Collier, aims to offer U.S.-based options for players during the WNBA offseason, reducing reliance on overseas opportunities.
  • Beyond basketball, Johnson is a rising cultural figure with a rap career under Jay-Z's Roc Nation and a robust NIL portfolio, recently earning a spot on Forbes' 30 Under 30 list.
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