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LSU Signs Jersey Patch Deal as NCAA Weighs Uniform Ad Proposal

The Division I plan would permit limited sponsor logos in non‑championship play, pending a January vote for an August 1, 2026 start.

Overview

  • The Division I Administrative Committee has introduced a proposal to allow commercial branding on uniforms and is gathering member feedback while sport-specific groups craft placement standards.
  • If approved, schools could add two additional commercial logos on uniforms and pregame or postgame apparel for non‑NCAA championship competition, plus one logo on athlete equipment.
  • A final proposal is expected to go to a vote in January, with any rule changes becoming effective August 1, 2026.
  • LSU says it has signed a multimillion-dollar jersey patch agreement and mapped implementation across all sports after about 12 months of preparation.
  • LSU officials cite coordination with its apparel provider as part of the rollout and note the school already sells practice-jersey patches and has a field sponsorship at Tiger Stadium.