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LPGA Unveils 2026 Live TV Overhaul and Expanded Schedule With Record Purses

Craig Kessler’s early tenure centers on visibility, using broadcast investment to kickstart a growth flywheel.

Overview

  • Every round of LPGA tournaments will air live in 2026 in North America through a new multi‑year collaboration with FM, Golf Channel and Trackman, with select weekend rounds slated for CNBC.
  • Coverage will add 50% more cameras, slow‑motion angles, triple the microphones, expanded drone shots and a major increase in Trackman shot‑tracing to deepen storytelling and data.
  • The tour released its 2026 slate with record prize money, though outlets differ on totals, with some reporting 33 events and $132 million and the Associated Press citing 31 events and just over $128.5 million.
  • The schedule includes the new Aramco Championship at Shadow Creek co‑sanctioned with the Ladies European Tour, featuring a $4 million purse, while LPGA media rights remain tied to the PGA Tour through 2030.
  • Players broadly welcomed the visibility push — with Minjee Lee and Lydia Ko calling live TV essential — as others flagged routing and recovery concerns, including Nelly Korda’s note that several majors are tightly bunched.