Particle.news
Download on the App Store

LPF Unveils Fan-Centered 2026 Identity as Online Backlash Targets AFA Leadership

A joint AFALPF design effort will be applied across broadcasts, stadiums, digital platforms under a new brand manual.

Overview

  • The new logo features a supporter’s silhouette lifting a flag to embody unity, passion, and national pride, according to the league.
  • League statements say the visual update follows months of collaborative work between AFA and LPF design teams.
  • The identity is slated for full-season use in 2026, including on TV graphics, in-venue elements, and official digital channels.
  • Initial reactions on social media were largely negative, with many posts criticizing AFA president Claudio “Chiqui” Tapia and broader management issues.
  • Some users mocked the emblem by referencing a viral “towel” moment involving Tapia and questioned claims of fan focus given match scheduling complaints.