Overview
- The issue began during a celebratory dinner for India’s Commonwealth Games boxing team when Lovlina Borgohain noticed a printed map that omitted the North East of India and recorded a short video calling the depiction hurtful.
- The video, shared widely on social media, drew immediate attention and was cited by multiple news outlets as the catalyst for public objections to the restaurant’s branding.
- Boxing Federation of India president Ajay Singh supported Lovlina’s objection and said the map also misrepresented Jammu and Kashmir, and he confirmed the matter was handled without confrontation.
- Mister Singh’s India issued a public apology, said it would change the logo and correct the map, and then deleted or deactivated its Instagram account shortly after posting the statement.
- The episode highlights recurring sensitivity around how India’s territory is depicted abroad, particularly the frequent omission of the North East, and could prompt other diaspora businesses to review map imagery to avoid similar backlash.