Loveland's Valentine's Tradition Draws Global Participation

The northern Colorado city of Loveland continues its nearly 80-year tradition of re-mailing Valentine's Day cards with a special postmark, attracting tens of thousands from around the world.

• Every year, tens of thousands of people from around the world send their Valentine's Day cards to Loveland, Colorado, to receive a special inscription and the coveted Loveland postmark.
• The tradition, nearly 80 years old, is the largest of its kind globally, with volunteers processing up to 125,000 pieces of mail annually.
• At its peak, the program saw more than 300,000 pieces of mail per year, but numbers have declined as people turn to digital communication methods.
• Loveland celebrates the season with a Sweetheart Festival, a Miss Loveland Valentine, and decorations including hearts on lampposts and murals.
• The program aims to spread love and hope, receiving mail from all 50 states and 110 countries, especially during times of global uncertainty.

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