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Love Island USA Tops 18.4 Billion Streaming Minutes to Become Peacock’s Most-Watched Original

Nearly half of this season’s audience tuned in on mobile for the first time, driving unprecedented engagement.

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Amaya Espinal (left) and Bryan Arenales in "Love Island USA." (Ben Symons/Peacock)

Overview

  • Season 7 of Love Island USA amassed 18.4 billion streaming minutes, making it Peacock’s most-watched original season to date.
  • Nielsen ranked the series as the No. 1 streaming reality title for six consecutive weeks and the No. 2 overall series for the week of June 23–29.
  • Peacock reported that 49% of viewers were first-time fans of the franchise and 30% watched on mobile devices, marking its biggest mobile audience ever.
  • The series generated over 2.2 billion social media impressions across platforms and saw a 127% year-over-year increase in TikTok engagement.
  • Its companion docuseries debuted to record unscripted launch audiences on Peacock, and a reunion special is scheduled for August 25.