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Love Island Finalists Rebrand in i-D, Challenge 'Villain' Edit

Celebrity praise contrasts with cast pushback, testing their friendship-first strategy.

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Overview

  • Toni Laites, Shakira Khan and Yasmin Pettet used an i-D magazine shoot to position themselves beyond fast-fashion deals and to center their friendship.
  • In new interviews, the trio said ITV’s editing made them feel like villains and described a frosty villa where many Islanders did not get along for weeks.
  • Former co-stars Meg Moore and Helena Ford responded tersely on social media to the trio’s remarks, signaling ongoing tensions after the show.
  • Charli XCX and Cara Delevingne amplified the i-D feature, while marketing voices framed the move as a shift toward editorial credibility over quick brand tie-ins.
  • Yasmin said she and Jamie Rhodes have not been intimate since the show due to her grief over her cat’s death, noting his patience and support as she also engaged playfully with him on TikTok.