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Louvre Heist Lift Maker Uses Viral Moment for Tongue‑in‑Cheek Ad

The German firm says the Agilo unit pictured at the museum had been stolen from a Paris rental company days before the robbery.

Overview

  • Investigators say burglars reached the Louvre’s first floor using a professional furniture lift, cut open two display cases, and fled on motor scooters in under ten minutes.
  • Böcker Maschinenwerke identified the device as its Agilo model after recognizing distinctive rails and a nameplate in widely shared photos.
  • The company reposted a licensed image with the caption “When you need to move fast,” touting the lift’s speed and capacity in a post that drew largely positive reactions and new business inquiries.
  • Executives deny any involvement, say they waited to advertise until they confirmed no one was hurt, and report the lift’s markings and license plate had been removed.
  • Böcker says the machine was sold via its French subsidiary in 2020 to a rental operator that reported it stolen the week before the theft, which targeted Napoleonic jewels valued at about $102.6 million.