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Loungefly Debuts Swarovski-Crystal Minnie Collection, Exclusive to Loungefly.com

The collaboration targets collectors with genuine crystals, luxe materials and elevated packaging inspired by fan customizations.

Overview

  • The three-piece drop went live November 13 at 1 p.m. PT as an online exclusive on Loungefly.com.
  • The lineup includes a mini backpack priced at $400, a wristlet/wallet at $150 and a Minnie ear headband at $100.
  • Each item is limited to 300 units, underscoring the collection’s scarcity for collectors and gift buyers.
  • Design details include hundreds of Swarovski crystals with over 600 on the backpack and roughly 300 on the wristlet and headband, plus faux suede, satin trim and a custom gift box for the bag.
  • Loungefly’s Senior Creative Director Allison Burckin said the partnership grew from fans adding crystals to their own bags, signaling the brand’s push into premium, collectible accessories.