Overview

• Since its June debut at Louis Vuitton’s Men’s Spring/Summer 2026 Paris show, the Lifebuoy Bag has generated widespread social media buzz.
• Priced at around $10,000, the accessory is listed as “contact concierge services” on Louis Vuitton’s website.
• Its flotation ring silhouette is fashioned from Louis Vuitton’s signature Monogram canvas, offering a bold reinterpretation of the heritage print.
• Despite its playful form, the bag incorporates three zipped compartments and an adjustable leather strap for practical cross-body or shoulder wear.
• The launch builds on a series of novelty collectibles—from Virgil Abloh’s airplane bag to the Monogram Paint Can—that target collectors and social-media-savvy consumers.