Overview

• The piece is part of Pharrell Williams’ Spring/Summer 2026 menswear line and is crafted in Louis Vuitton’s signature monogram canvas with functional-looking mini wheels and leather handles.
• Louis Vuitton confirmed the ₹35 lakh price on July 6, provoking comparisons to the cost of a fleet of 14 real autorickshaws priced at around ₹2.5 lakh each.
• Social media users have responded with humor and astonishment, quipping about luxury meter pricing alongside admiration for its craftsmanship.
• The autorickshaw silhouette continues Louis Vuitton’s history of novelty designs, following earlier bags shaped like airplanes, dolphins and lobsters.
• Debate persists over whether the design honors Indian street culture or crosses into cultural appropriation by a Western luxury house.