Louis Vuitton Unveils LV Diamonds Collection with Blockchain Traceability

The luxury brand introduces a new fine jewelry line featuring the unique LV Monogram Star diamond cut and pioneering mine-to-finger traceability.

Louis Vuitton launches its LV Diamonds collection, featuring the unique LV Monogram Star diamond cut.
The collection offers mine-to-finger traceability for its diamonds, utilizing the Aura Consortium Blockchain for detailed insight.
The LV Monogram Star diamond cut, recognized by the Gemological Institute of America, is inspired by the brand's signature flower monogram.
The collection includes bridal designs with central stones ranging from 0.30 to 2.99 carats, with prices starting under 1,000 euros.
Louis Vuitton's initiative marks a significant move towards transparency in diamond sourcing, ahead of the G7 and EU bans on diamonds of Russian origins.