Overview

• The debut range comprises 55 LV Rouge lipsticks and 10 LV Baume tinted balms at $160 each and eight LV Ombres eyeshadow palettes at $250, with refills priced at $69 for lips and $92 for eyes.
• Dame Pat McGrath serves as Creative Director, with collectible, refillable packaging by industrial designer Konstantin Grcic that references the maison’s trunk heritage.
• Louis Vuitton’s master perfumer Jacques Cavallier Belletrud created signature scents for the lip products, blending mimosa, jasmine and rose for lipsticks and raspberry‑mint for balms.
• Formulas emphasize care and sustainability claims, featuring an approximately 85% skincare base with hyaluronic acid, shea butter and upcycled natural waxes.
• Availability is staged: China on Aug. 20, a worldwide digital pre‑launch on Aug. 25, and online plus select Louis Vuitton stores globally from Aug. 29, supported by a New York pop‑up.